[Analysis IS] The reason why YG is really formidable

[?????=??? ??] In the evening of August 13, the “2015 The Infinite Challenge Yeongdong Expressway Music Festival” was held at the ski-jumping tower of Alpensia Resort in Daegwallyeong-myeon, PyeongChang-gun, Gangwon Province.

Even though everyone expected it, the big influence of “The Infinite Challenge”‘s music festival is always surprising. The songs of the music festival are hitting music charts hard.

The songs of MBC’s “2015 Infinite Challenge Yeongdong Expressway Music Festival” released on the 22 are taking top places on charts for five days in a row. On the real-time chart of Korea’s biggest music-streaming website Melon, IU and Park Myung Soo’s “Leon” is in the No.1 place.

Kwanghee-TAEYANG-GDRAGON’s “Oh My God”, Haha-Zion.T’s “Sponsor”, Jung HyungDon-Hyuk Oh’s “Beautiful Barn”, Yoo Jae Suk-Park Jin Young’s “I’m So Sexy”, and Jung Joon Ha-Yoon Sang’s “My Life” are closely following “Leon”. Music fans are now focusing on how long these songs will stay in top places on charts, rather than on what ranking they take.

The interesting thing here is the fact that all the top ten songs on the chart except for the songs of the music festival are YG songs. For Hwangtaeji’s “Oh My God” which is in the second place, BIGBANG’s G-DRAGON and TAEYANG worked with Kwanghee, and the sixth place on the chart is taken by “GUP” (Fear) sung by SONG MIN HO and featured by TAEYANG. “Oppacha” in the eighth place is a song collaborated by YG’s JINUSEAN and TABLO, while BIGBANG’s “LET’S NOT FALL IN LOVE” in the tenth place is recording a long run.  In this week avoided by all the other music labels because of the attack from the songs of “The Infinite Challenge”, YG songs are sweeping the chart.

The reason why YG songs are showing formidable power on music charts which is mainly dominated by songs aired in TV shows such as “The Infinite Challenge” and “Show Me the Money 4? is because YG artists took part in those TV shows. YG artists mainly focus on their music, but every “hot” TV show has an YG artist. G-DRAGON also said that he regards himself as a member of the music festival of “The Infinite Challenge”.

YG seems to go its own way, but it knows how to follow and make use of the trend when necessary. That is the reason why YG, one of the three major music labels in Korea, is really formidable.

2015. 8. 26.
Source: http://www.yg-life.com/archives/54713?lang=en