SEUNGRI’s ‘Seungtsby’ Character Effect… A Blue-Chip in Variety Shows and the Advertising Industry

[일간스포츠=김연지 기자] BIGBANG’s SEUNGRI is ‘hot’ in the broadcasting and advertising industries. It’s the ‘Seungtsby’ character effect.

While SEUNGRI is active as a solo artist after making comeback in 5 years, he is receiving various love calls due to his character ‘Seungtsby (a word combining SEUNGRI and The Great Gatsby). He was recently selected as an exclusive model for the first time since debut, and other commercial offers are currently being discussed and signed. His character is appealing to the public with different charms and concepts from when he works as a member of BIGBANG, which led to an increase of attention by the advertising industry.

A representative from an advertising agency stated, ‘SEUNGRI is receiving favorable response due to his appearances in variety shows. His character and the fact that he is a member of BIGBANG worked as his strengths, and the advertising industry is paying attention to him. He has needs from the younger generation, and especially in advertisements targeting women”

SEUNGRI became a favorable character from a liked and disliked character due to his appearances in variety shows. He revealed his daily lives through MBC ‘I Live Alone’ and SBS ‘Ugly Duckling’, which received positive reviews. His passion and hard work as a businessman, an artist, and a student of foreign languages to improve his competitiveness raised empathy from the public. The fact that he succeeded as a businessman not simply due to his title as a member of BIGBANG, but his hard work and passion made his character favorable. His ‘cute bluff’ was added on to complete a variety character, and eventually pleased and made the people enjoy his character as ‘Seungtsby’.

On a recently held press conference celebrating the release of his solo album, SEUNGRI commented on becoming a favorable character with ‘Seungtsby’. He stated, “My character was liked and disliked before I made appearances on ‘Ugly Duckling’ and ‘I Live Alone’, but people started to look at me in a different way after the show airings. President YANG HYUN SUK told me that “People are starting to like you because you are being true to yourself’. But I’ve never been fake. I was just a character that was liked and disliked. I think the public is looking at me in a favorable way since I always do my best and try hard”.

2018. 7. 25.