YG Digital Theme Park ‘PLAY KPOP’ Open in Jeju Island

[????=??? ??] You can now meet YG artists including PSY, BIGBANG, and 2NE1 in a hologram concert in Jeju Island.

On the 22, NextInteractiveK-Korea (NIK) held an opening ceremony to announce the establishment of world’s biggest K-Pop digital theme park “PLAY KPOP”, which will be built on 1,300-peyong of land in Jeju Jungmun Tourism Complex. Performances of YG artists including PSY, BIGBANG, and 2NE1 will be shown in hologram, at the opening ceremony.

Jeju “PLAY KPOP” which is a next-generation digital theme park that can be enjoyed by all family members, is a new concept of entertainment space where spectators can have on-hand experience through a direct participation. In this place, “live holo-concert” that vividly shows stars’ performances and 360-dgree 3D animation “LIVE 360 3D” can be enjoyed.

Notably, in “LIVE holo-concert”, performances of YG’s leading artists including PSY, BIGBANG, G-DRAGON, and 2NE1 are shown. Spectators can have a unique experience of standing on the stage as a lover of G-DRAGON during the concert, through telepresence technology.

Other than that, visitors can enjoy food and beverages at MBC “Night with Shiny Stars Café” on the first floor with AKMU’s hologram performances, and can buy YG’s MD products such as Crunk at “PLAY KPOP SHOP”.

In July 2013, PSY and 2NE1’s hologram concert was first unveiled at “KPOP Hologram Hall” in Everland located in Yongin. In January 2014 and April this year, BIGBANG and G-DRAGON’s hologram concerts were shown at “KLIVE” in Dongdaemun-gu, Seoul, to be acclaimed by the audience from in and out of the country. In addition, hologram concert of PSY, BIGBANG, and 2NE1 was shown in “PLAY KPOP” in May in Quzhou and Beijing also drew much attention as the first case of K-POP digital theme park’s export that leads to the overseas expansion of K-POP and Korean Wave contents.

Starting from its opening, “PLAY KPOP” will expand into overseas market in Japan and Southeast Asian countries and unfold their full-fledged business based on localization strategy of producing and distributing foreign artists’ contents not only in Korea but also in the Chinese region.

2015. 7. 22.