CL X TAEYANG X OH HYUK’s ‘DOUBLE LIFE’, YG’s Marketing or Rediscovery [FULL ANALYSIS]

[마이데일리=신소원 기자] YG’s CL, TAEYANG, and OH HYUK will make appearance in the observation reality show ‘Day Job’s a Singer – Livin’ the Double Life’.

CL, OH HYUK, and producer Cheon Sungho attended the press conference of tvN’s ‘Day Job’s a Singer – Livin’ the Double Life’ on November 22.

Cheon Sungho PD, who directed ‘Cooperation 7’ stated “I really wanted to do a program related to music. I’ve directed ‘Show! Music Core’, but I wanted to do something focused on the people. I had a meeting with a senior who works at YG. We were having causal conversations, and he talked about CL. She sounded very attractive, so I decided to meet her. She was like who I imagined, but different at the same time. She felt sturdy and shiny. I felt like I had to make a program with this person”. 

After casting CL, he asked CL about other possible casts and CL successfully helped cast OH HYUK and TAEYANG, who have similar tendencies. Cheon stated, “I thought working with the people you want to work with is the right way to go. Putting the agency aside, I thought musicians doing the program with the people they want to work with would be more interesting”. He continued, “An agency is simply a cooperating partner, so it wasn’t important. The casting was just coincidental. It’s not agency based, and the MCs are from all over the place. It’s an open structure”. The MCs are Jung Hyungdon, Defconn, and Kush. 

CL stated on her first appearance in a variety program, “I’ve decided to work in the United States about 3 years ago. The reason why I decided to do this program is to show how I got to work there, and how I’m doing it”. OH HYUK, who previously made appearance in ‘Infinite Challenge’ feebly stated, “I don’t really talk much”. He also showed his goofiness by stating, “In a variety show, you have to say you’re hungry when you’re hungry. But I just thought that to myself”, making the people laugh. Cheon added, “That’s why we have a lot of subtitles”. 

CL stated, “I said we have similar tendencies, and I think artists have rather extreme tendencies. I also wanted to show how much time and energy is invested on making one song, since people only get a chance to fancy side”. She also added “HYUK talks a lot in normal life. He’s a really talkative guy”, stating his unexpected charm.

‘Day Job’s a Singer – Livin’ the Double Life’ is tvN’s new music observation variety program where TAEYANG, CL, and OH HYUK reveal their daily lives as musicians. The first episode premiers on Nobember 23 at 10:50 PM KST. 

2017. 11. 22.

Source: YG Life

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