[Oh!SEN Focus] The reason why “bigshot” China is paying keen attention to YG

[OSEN=박소영 기자] YG Entertainment (“YG”) is still recording a rising curve. After dominating the Korean culture market, it has widened its influence to China as well. YG’s appeals are fascinating the Chinese continent.

On May 31, YG signed an investment agreement with China’s biggest IT company Tencent and China’s No.1 on/off-line ticketing company Weying. Based on the agreement, YG’s official channel will be created on Tencent Video. Plus, live-streaming of YG’s concert will be available on Tencent and the two companies will carry out businesses of joint production for TV shows.

Weying will hold a concert of iKON, EPIK HIGH, and LEE HI in China in the second half of this year. LEE HI is invited to the concert even though she has yet to make an official debut in China. EPIK HIGH and iKON who have already captivated the Chinese continent will gain bigger wings for their career in China.

There are many reasons why Tencent and Weying chose YG as their partner, out of many entertainment companies in Korea. They were impressed by the global competitiveness of YG, the power of its contents, big influence of YG’s artists, as well as the company’s trendy music.

YG’s CEO YANG MIN SUK said, “YG has done fierce research on how to effectively introduce YG’s music in the massive market called China for the past two years. We decided that our work will create bigger synergy with the best partner in the country”.

YANG went on to say, “By introducing YG’s music in China on QQ music and video and holding concerts in cooperation with Weying, we’ll have better opportunity to understand and communicate more closely with Chinese fans based on the two companies’ big data. Based on YG’s past record of more than 30% of growth every year for the past decade, we promise you bigger growth and innovation in the future”.

Now, all the YG artists including not only BIGBANG but also WINNER, iKON, 2NE1, PSY, AKMU, LEE HI, and EPIK HIGH will be able to spread their wings in the bigger global market of China. As such, YG is continuing with their record growth.

2016. 6. 3.

Source: YG Life