[Article] Take a Look Inside G-Dragon’s PEACEMINUSONE x Nike Air Force 1 “Para-Noise” Launch

To celebrate the release of the PEACEMINUSONE x Air Force 1 “Para-Noise,” G-Dragon and Nike held a launch event at the Olympic Park in Seoul, South Korea. The park which was a big part of the 1988 Seoul Olympic Games was chosen by the BIGBANG leader, who was also born in 1988, as it served as a marker of peace and harmony through sport, regardless of ideology or race. For the commemorative event, the unifying space was transformed into a point of exploration for the concept of “Para-Noise,” a collective progressive outlook centered around creativity.

G-Dragon envisioned “Para-Noise” as a bridging of reality and the ideal through interaction with his PEACEMINUSONE x Nike Air Force 1 collaboration serving as the first step. Throughout the park, a large dome-shaped space was constructed to contain the singer-songwriter, rapper, record producer, entrepreneur and fashion icon’s personal artworks and installations centered around the AF1’s connection to basketball. A standout display was a custom basketball court centered around the daisy motif prominently displayed on the PEACEMINUSONE x Nike collaboration.

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Later in the day, a select group joined G-Dragon for a live art performance which revealed the haphazard paint design style that inspired the print hidden underneath the PEACEMINUSONE x Nike Air Force 1 “Para-Noise.” Armed with various tubes of paint and spray cans, the charismatic artist went to work applying color to a pile of pure white AF1s, wall of deflated basketballs and stacks of shoeboxes. At the end of the performance, the newly decorated shoes were gifted to lucky fans through a draw.

Following the launch event, Nike and G-Dragon announced that the previously mentioned basketball court would be donated to the city. Serving as the first art court in South Korea, the unique intersection of art and sport was gifted to the public in hopes of inspiring youth to strive for greatness. The message is perfectly expressed by the “THE FLOWER IS THE YOUTH OF LIFE” message on sidelines and the Nike’s “JUST DO IT” slogan reimagined in Hangul.