[Article] [YG Life] BIGBANG Begins Their Activities→To Perform at Coachella, “First Official Performance After Being Discharged from Military Service”

[동아닷컴=홍세영 기자] BIGBANG was confirmed to perform at ‘Coachella Valley Music & Arts Festival’, which is the largest music festival in the United States. It will be the group’s first official performance since the members were discharged from the military, which matches their ‘world class’ level.

On January 3, YG Entertainment revealed, “BIGBANG(G-DRAGON·TAEYANG·T.O.P·DAESUNG) was invited to perform at ‘Coachella Valley Music & Arts Festival’, being held in Indio, California from April 10th until the 19th”.

Coachella also announced this year’s lineup through their official social media account on the same day. According to the lineup poster, YG’s representative group BIGBANG will perform on April 10th and on the 17th. BIGBANG will perform on two Friday nights, which are the highlights of the festival, and receive the attention of global music fans.

Global artists have been included in the lineup along with BIGBANG. The group will perform at the festival along artists such as Rage Against The Machine, Travis Scott, Frank Ocean, Calvin Harris, and Lana Del Rey. One can realize BIGBANG’s global popularity and influence despite their recent vacancy.

Coachella began in 1999 and has continued its tradition while remaining prestige. 200~300 thousand audience participate the festival every year. It is known as the ‘dream stage’ for numerous artists, since they invite artists with not only popularity but also musicality. Celebrities and Hollywood stars often visit the event as audience. It is also a festival to interchange the overall cultural trends of not just music but also fashion and lifestyle.

Numerous records set by Coachella proves the festival’s dominant presence. Coachella has won the Top Festival Award 7 times at Billboard’s Touring Awards, currently known as the Billboard Live Awards, since back in 2011.

As a result, global music fans pay keen attention to Coachella’s lineup announcement every year. Global artists such as Radiohead, Madonna, Lady Gaga, Beyoncé, Eminem, Ariana Grande, and Kanye West have previously performed at the festival to raise its presence.

This year, BIGBANG of YG will join this group and make Coachella shine. BIGBANG is the representative group that started the global K-Pop wave and has established themselves as the top group that leads not only the music, but also the fashion industry. As the group is known for their unique musical spectrum and strong stage dominance, the news on their upcoming appearance at Coachella is creating a big sensation.

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