YG joint game business: BIGBANG is the model

YG does joint game business with China’s Tencent… BIGBANG is the model




[??????=??? ??] YG Entertainment announced on the 1 this month that the company will do a joint game business with China’s biggest Internet and game service company Tencent, based on the partnership between the two companies.

YG decided to do the joint business for “????” directly developed by Tencent Game to draw the biggest attention for the second half of this year. For the partnership, YG’s representative artist BIGBANG will become the exclusive model for the game, to help the collaboration between the two companies. 

“????” is world’s first 5:5 real-time MOBA (Multiplayer Online Battle Arena, one of the game genres. World-famous League of Legend fall in this category) mobile game. Even before its official launching, it already took the No.1 on IOS free download ranking without any marketing. As such, it is drawing a keen attention from users from the point of CBT and is officially launched in China on September 1. 

Tencent has actively promoted collaboration with artists, from the development phase of the game, including partnership with BIGBANG IP.

An insider of Tencent game said, “We’re really pleased to work with BIGBANG who is an artist with enormous influence in China. We will present a variety of events by BIGBANG and ‘????’ and we’ve completed the preparation for active on/off-line marketing activities by using Tencent’s own platform.”

An YG insider said, “We have been doing businesses in a variety of fields since we singed strategic partnership with Tencent at the end of last year. This joint game business project is launched as part of those businesses. Starting from ‘????’, YG and Tencent will continue with the collaboration using both company’s game contents and artist IP.”

The collaboration between “????” and BIGBANG will be presented in different forms in Tencent’s new marketing activities, in the form of in-game items, events, and promotions. Large-scale marketing will be carried out on different platforms owned by Tencent. 

2015. 9. 2.
Source: http://www.yg-life.com/archives/55013?lang=en

[Idolator Interview] BIGBANG On Their Reunion, World Tour & New Album ‘MADE’

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By: Jacques Peterson September 02, 2015 3:24 AM

Whether you’re a K-pop aficionado or not, chances are you’ve at least heard of BIGBANG. With over 1.5 billion YouTube views, collaborations with Diploand Skrillex under their belt, and celebrity super-fans that include Emma Stone and Pharrell Williams, the quintet is the biggest K-pop band on the planet.

After taking a three-year hiatus to tour and work on solo projects, BIGBANG reunited in May to begin promotion for their third full-length album MADE (due October 20) — an epic project consisting of at least eight (!!!) singles and a world tour that’s set to hit the states later this year. I interviewed the boys earlier this summer and asked about their long-awaited return, unique promotional strategy and the sexuality in hit single “Bae Bae.”



You’re currently in the middle of promoting your new album MADE. What’s it like being back together after promoting as soloists and sub-units for so long?
We’re all so happy to be back together making music and promoting as a group after three years, and we’re driven more than ever. Since the fans have been waiting so long to see BIGBANG come back together as a group, we really want to present them with the best music and performances so that all their waiting is worthwhile.

Most Korean artists only promote one single per album, but for your last LP Alive, you promoted three. For MADE, you’re promoting EVERY track as an official single. Why have you taken this unique approach?
Since we are finally coming back together and meeting our fans as a group for the first time in three years, rather than following the existing promotional method we wanted to actively promote in a way that would allow us to meet with our fans for a longer period of time. We actually used this unconventional promotional method when we first debuted.

We chose this approach again because we really put a lot of effort into each and every one of our songs and we wanted to introduce them individually so that each track could be thoroughly enjoyed in its own time. Releasing our songs in this staggered manner is also our way of showing our thanks to our fans who have waited so patiently for BIGBANG to return.

Every single that I’ve heard from MADE has been unique — no two singles look or sound alike. Was it a conscious effort on your part to make everything as diverse as possible?
It’s not necessarily that we pre-determined from the start to produce songs that each have its own unique style. In general, the kind of music we like and pursue doesn’t all fit into one category or genre. And since we enjoy and attempt so many diverse styles and genres, each single just organically resulted in having its own unique sound and style.

“Bae Bae” is my favorite new song, but I was surprised by how sexual the lyrics and video are. Did you ever worry about how people might react to seeing this image from BIGBANG?
No, we weren’t worried. Rather, we just enjoyed ourselves and had a lot of fun while working on the song. Of course there may be some who found the lyrics and MV sexual, but we just had an enjoyable and great time working on the song and filming the MV. Even amongst fans, there were a lot of favorable reviews saying that the lyrics and MV concept were a lot of fun.



Since coming back you’ve faced strong competition from other top artists, but your new songs have still managed to reach number one. Why do you think you’ve been able to remain so successful for all these years?
A lot of it has to do with our amazing fans, who are constantly supporting us in all our musical endeavors. We are always trying to create music that highlights our strengths like our unique style, and we believe that’s why we receive unwavering love and support from our fans.

You’ve performed overseas many times before, and your upcoming MADE world tour is coming to America and Canada. What’s the biggest difference between performing for Asian audiences and Western audiences?
Basically, there isn’t really a big difference between meeting and performing for Asian audiences versus Western audiences. They all share the underlying trait that they are fans of BIGBANG and of our performances and they show up to our concerts for those reasons. The only main difference really is the default language. Obviously, depending on where we are we have to adjust in order to communicate with the fans.



I know you’ll be busy promoting MADE and going on tour, but do you have plans for more solo projects next year? Seungri’s solo albums are my favorite, so I’m hoping that he will make a third album!
As of now our plans for next year are undecided. For now we just want to focus all of our efforts on the upcoming MADE promotions and world tour.

BIGBANG’s MADE LP drops October 20. Their US tour kicks off on October 2 in Las Vegas. Get your tickets here.



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