The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 12 to November 12.
BTS topped the list for the 54th consecutive month with a brand reputation index of 7,925,988 for November. High-ranking phrases in the group’s keyword analysis included “Jin,” “HYBE,” and “Billboard,” while their highest-ranking related terms included “advertise,” “surpass,” and “record.” BTS’s positivity-negativity analysis also revealed a score of 75.89 percent positive reactions.
Meanwhile, Stray Kids shot to second place on this month’s list after seeing a whopping 109.88 percent increase in their score since October. The group’s total brand reputation index came out to 2,893,592 for November.
SEVENTEEN took third place in the rankings with a brand reputation index of 2,229,913 for the month.
Check out the top 30 for this month below!
- Stray Kids
- THE BOYZ
- OMEGA X
- MONSTA X
- Wanna One
- Super Junior
- Block B
Watch EXO’s D.O. in his hit drama “Bad Prosecutor” with subtitles below!