GD & TAEYANG invest 3 billion won and 600 million won in YG Plus, etc., respectively



[OSEN=??? ??] BIGBANG member G-DRAGON (Gwon Ji-yong) and TAEYANG (Dong Young-bae) have decided to make a big investment in YG Plus and CODECOSME International, a cosmetics manufacturing and sales company.

According to YG Plus’s official release, G-DRAGON and TAEYANG invested 2 billion won and 300 million won in YG Plus, respectively. Plus, they invested 1 billion won and 300 million, respectively, in CODECOSME International.

Notably, G-DRAGON will endorse Moonshot, which is the cosmetics brand of CODECOSME International. The two’s investment was decided at the board meeting of YG Plus and CODECOSME International on the 22.

G-DRAGON and TAEYANG have been with YG for more than 10 years from the days of their training all the way until now when they have grown into world-famous stars. They made the decision on the big investment based on their big interest in the new businesses like Moonshot brand and “shared goals” of YG Plus and CODECOSME, for which YG is the largest shareholder.

The two artists’ investment in YG Plus and CODECOSME will draw a big attention from the business sectors of in and out of the country. Notably, as Moonshot brand now has G-DRAGON as an investor and endorsor at the same time, their overseas expansion is expected to gain a big momentum. Moonshot is expected to obtain the official license from China Food and Drug Administration soon. With G-DRAGON who enjoys enormous popularity in China as the model for the brand, Moonshot will enjoy a big promotional effect as well.

2016. 1. 22.

Source: YG Life

G-Dragon and Sandara Park Named New Faces of Cosmetics Brand Moonshot

G-Dragon and Sandara Park Named New Faces of Cosmetics Brand Moonshot

BIGBANG‘s G-Dragon and 2NE1‘s Sandara Park have been unveiled as the new main models for YG Entertainment‘s cosmetics brand Moonshot.

Both known for their youthful and trendy look, the two Hallyu stars will represent the brand in 2016. Previous models for the brand include Jung Yoo JinLee Sung Kyung, and Choi Sora, who are all under the management of YG Entertainment or YG’s modeling agency K PLUS.

Sandara Park will be kicking off the year by starring in the ads for Moonshot’s new spring collection, and G-Dragon will step in later this year to model for Moonshot’s fresh new line of cosmetics targeting men. They are also expected to shoot various beauty spreads for both domestic and international publications.

A representative of Moonshot explained that they hope to increase and consolidate their appeal as a global makeup brand by having G-Dragon and Sandara Park — two leading K-pop icons — as their main models in the competitive K-beauty market.

Launched in October 2014, Moonshot has been available at Sephora stores in Singapore and Malaysia since last fall, following domestic success with the opening of a large flagship store, department store counters, and an online store.

Source (1)

Source: Soompi


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