KRUNK, the character that represents YG launched in Tokyo & Osaka, drawing big popularity

[OSEN=??? ??] KRUNK, the character that represents YG Entertainment (“YG”), is drawing a big popularity in Japan, too.

KRUNK and BIGBANG’s collaboration café “CRUNK X BIGBANG CAFÉ” was opened in Tokyo and Osaka, Japan, on the 12 this month. Tons of reservations were submitted on its dedicated website, and hundreds of people flocked to the café on the opening day, to fill up the space all day long. That showed the popularity of BIGBANG and KRUNK character in Japan.

“KRUNK” is a character that represents YG, which is a fashionable celebrity bear who loves the hip-hop culture. After being introduced to YG fans for the first time in the music video of LEE HI’s “IT’S OVER” two years ago, it has evolved into a character that represents YG. Since then, KRUNK’s character goods were launched in December, 2013, Seoul ping-pong-up pop-up store was opened, collaboration with famous brands was carried out, YG artists’ art toys were launched, and the character drew big attention by being introduced in Seoul Fashion Week and Art Toy Culture 2015.

The collaboration café located in Harajuku in Tokyo and Shinsaibashi in Osaka is designed with the characters of BIGBANG and KRUNK. Visitors of the café can enjoy Tandoori curry, fan cake, and Pon De Chocolate made in the form of KRUNK’s face, and can buy KRUNK X BIGBANG’s official goods in the shop space in the café.

YG KRUNK has made big efforts to go beyond the limitations of a character, by carrying out a variety of collaboration projects in different fields such as culture and fashion. Its first collaboration with the food and beverage area launched in Japan is expected to give a special experience for YG fans.

Meanwhile, BIGBANG’s August’s new song “LET’S NOT FALL IN LOVE” and “ZUTTER” are enjoying a continuous popularity in Japan, after being released on the 12 this month in the country.

2015. 8. 13.

Source: http://www.yg-life.com/archives/54213?lang=en