YG character “KRUNK” will captivate China, too

[OSEN=이소담 기자] YG Entertainment (“YG”)’s best character KRUNK goes to Shanghai, China.
YG will launch “BIGBANG X KRUNK CAFÉ” which combines BIGBANG KRUNK’s collaboration version and Paris Baguette’s signature concept will be launched in a mega shopping mall located in Southern Shanghai, China, on December 18.
YG signed a contract for operation of “BIGBANG X KRUNK CAFÉ” with SPC Group’s Paris Baguette Chinese business headquarters.
“KRUNK” is YG’s character, which symbolizes a fashionable celebrity who likes hip-hop culture. After it was first introduced in the music video of LEE HI’s “IT’S OVER”, “KRUNK” has become the character that represents YG. Then, KRUNK character goods were launched in December 2013. Since then, KRUNK has drawn big attention by opening Seoul Ping-Pong-up pop-up store, doing collaboration with a variety of famous brands, launching YG artist art toys, and being introduced at Seoul Fashion Week art toy culture 2015.
“KRUNK” has been making efforts to go beyond the limitations of a character, by collaborating with a variety of fields such as culture and fashion. KRUNK will give a special experience to fans once again, in “BIGBANG X KRUNK CAFÉ” created in collaboration with Paris Baguette in Shanghai.
“BIGBANG X KRUNK CAFÉ” which is a collaboration project between Shanghai Paris Baguette and YG will be used as a cultural space for YG fans. The café is a space decorated with the concept of BIGBANG’s song “BAE BAE”. Paris Baguette’s popular products will be reinterpreted into KRUNK characters and those character products will be sold at the café. Plus, BIGBANG KRUNK goods will also be sold.
“BIGBANG X KRUNK CAFÉ” is the first-ever case of collaboration between Korean-Wave idol singers’ contents and bakery café both in Korean and China. That shows how big influence BIGBANG has in the Chinese region, with their explosive popularity in the country.
In August this year, KRUNK and BIGBANG’s collaboration café was opened in Tokyo and Osaka, Japan, and hundreds of people rushed to the café from the very day of opening. The cafes were full of visitors all day long on the opening day, proving the big popularity of BIGBANG and KRUNK character.
With the opening of “BIGBANG X KRUNK CAFÉ” in Shanghai, the café is expected to draw big popularity in China, following Japan.
2015. 12. 18.
  

Source: YG Life