The Fendi for TaeYang collection will debut concurrently to the reopening of the label’s men’s flagship at Landmark shopping mall in Hong Kong.

MILAN – Fendi joined forces with K-pop star TaeYang to launch a special capsule collection named “Fendi for TaeYang.”

Designer Silvia Venturini Fendi and the label’s Men’s Studio collaborated with the South Korean singer to conceive a lineup of jackets, hoodies, T-shirts and accessories revisiting the brand’s fall collection with the artist’s signature elements, as daisy-shaped motifs.

Messages and key words, as “Faith,” “Grace,” “Saved” and “Passion,” are introduced on black shearling jackets and on bombers with rubberized detailing, in addition to black oversized T-shirts showcasing both the slogans in white and daisy details.

Accessories include pouches, backpacks, sneakers and key charms. Pouches are available in two color options, red and black, made of shearling and calfskin, respectively. On a face they feature a word, on the other the Fendi logo rendered in the same font and TaeYang’s favorite flower.

Two styles of backpacks, one in shearling and the other in sturdy calfskin, features the same elements on the front pocket, embellished with intarsia daisies or the “Faith” moniker in yellow. Both models are completed with zip pullers embossed with the singer’s signature “Young Bae” motto.

The artist’s slogan also appears on the rubber key chains and is embossed on the rubber heel patches of the sneakers, offered in total-black and total-white options.

The Fendi for TaeYang capsule collection will debut in Hong Kong on July 27 with prices ranging from 400 euros for the key chains to 8,500 euros for the shearling jackets. The same day Fendi will also celebrate the reopening of its men’s flagship at Landmark department store.

The capsule collection will also be available for pre-orders on the label’s official web site starting from July.

Source: WWD

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PyeongChang, June 21 – The PyeongChang Organizing Committee for the Olympic and Paralympic Games (POCOG) announced that K-pop sensation Taeyang is the latest well-known Korean artist to become an honorary ambassador for the 2018 Winter Games.

The 29-year old first hit the high notes in the world of pop in 2006 as part of the boy band BIGBANG. BIGBANG won the Best Worldwide Act at the 2011 MTV Europe Music Awards and was the first Korean artist to enter Forbes Magazine’s Celebrity 100 and 30 under 30 most influential musicians in the world list. Following their huge success and multiple awards, Taeyang has also been making a name for himself as a solo artist and has picked up some notable accolades along the way including best Male Artist at the Asian Music Awards in 2014 and his song “Eyes, Nose, Lips” won song of the year at the 2015 Golden Disc Awards.

He said, “I am honored to have been chosen as an ambassador for the PyeongChang 2018 Games. To be able to help promote the Games across Korea and to all my fans around the world makes me very proud and I am looking forward to being part of this huge celebration of sports and culture in my country.”

POCOG President LEE Hee-Beom added, “K-Pop has a huge following in Korea and around the world so we are very happy to have Taeyang as an ambassador for the Games. He will help us reach out to a younger audience that we want to engage and excite around winter sports.”

POCOG Press Office
PyeongChang Headquarter) +82.33.350.2197
Seoul Office) +82.2.2076.2195~2196
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Source: Pyeongchang2018